The Kevin Richardson Foundation, yes, the “Lion Whisperer”, works to protect Africa’s wildlife through education, research, and direct conservation.

OUR MISSION

Find the people who care the most, build a digital storytelling campaign that roars as loudly as MGM's lion to inspire them to care even more.

CHALLENGE

• Identify which demographic segments care most about animal welfare and wildlife. Women are about 2.3 times more likely than men to donate to animal-welfare causes.

• Turn data-driven insights into a bold, creative concept that could break through the noise.

• Deliver a clear, visually compelling campaign that works across digital and physical platforms.

APPROACH

Finding high-concern audience segments through data analysis.

Positioning rhinos as the “Earth’s Last Unicorns,” inspired by ancient cultural myths, to create an emotional hook.

Designing campaign branding adaptable for social media, print, and large-scale formats.

Compiling research, concept, messaging, and tactical recommendations into a professional deliverable.

Translating the creative concept into large-format visuals for maximum impact in public spaces.