UX & Social Intelligence
MASTERS PROJECT (2024)
CONTEXT
The mission: design a user-centric MVP for a digital app that makes student life simpler, smarter, and better connected.
Spoiler: It’s called CampusVie, and yes, the owl is judging your deadlines.
CHALLENGE
How does one create an app that students want to use, not just download and forget?
TO-DO LIST
Creating precise target audiences through social and behavioural intelligence.
Crafting personas that feel real, not generic.
Designing, testing, and refining a clickable prototype, all within agile sprints.
APPROACH
I took the full UX deep dive, data-first!
Targeting sociodemographic & behavioural analysis to find my audience’s sweet spot.
- Crafting highly detailed profiles to guide every design decision.
- Agile MVP creation with sprint cycles to keep me as fast, focused, and flexible as Simone Biles sticking a triple-double.
- User interviews & prototype testing.
TOOLS
Canva, Miro, Typeform
SKILLS
UX research, agile methodology, persona creation, usability testing, design
OUTCOME
A validated MVP prototype
Positive feedback from testers
Best project of the class