APP Design & Social Intelligence

MASTERS PROJECT (2024)

CONTEXT

CampusVie is a digital app MVP designed to simplify student life by centralising organisation, communication, and academic support into a single, user-focused experience.

Spoiler: It’s called CampusVie, and yes, the owl is judging your deadlines.

CHALLENGE

How does one create an app that students want to use, not just download and forget?

APPROACH

The project started with sociodemographic and behavioural analysis to identify key student segments and understand real usage patterns, motivations, and pain points.

Insights were translated into detailed, realistic personas used to guide feature prioritisation, tone, and UX decisions throughout the process.

A clickable prototype was designed, tested, and iterated through agile sprint cycles. User interviews and prototype testing informed continuous refinements, ensuring the MVP remained focused, usable, and aligned with student needs.

The result was a user-centric MVP that balances clarity, functionality, and flexibility, demonstrating a data-informed UX approach from research to execution.