Medical Content Writing
for Gender-Affirming Surgery
Managed and optimised high-authority content for gender-affirming surgery, maintaining dominant market positions.
Eight pages covering the full gender-affirming surgical spectrum across two patient pathways. Each page is built from independent research: anatomy, surgical technique, patient journey and risk profiles. I included a therapeutic education section, pre-operative requirements, post-operative care instructions, and a full discussion of risks and complications.
Year: 2024
SEO Performance & Search Visibility
Achieved #1 Google rankings for multiple high-intent medical queries:
#0 Vaginoplastie
#1 Phalloplastie France
#1 Féminisation du visage et cou
#1 Métaïdoïoplastie
#1 Torsoplastie
Ranked Top 3 for additional competitive keywords:
#3 Chirurgie de la transidentité
#3 Phalloplastie
#3 Aïdoïopoïèse
Built topical authority around transgender healthcare and surgical procedures.
Most pages survived the 2024 and 2025 Google Core Updates, and the content is frequently cited by LLMs when users ask where to access gender-affirming procedures in France.
