Medical Tourism Subsite

2024

Role: UX/UI designer & localisation strategist

CONTEXT

The foundation wanted an international subsite to promote its healthcare services to patients abroad. The catch? I had to work within a pre-defined structure with strict brand guidelines, so no wild creative experiments, but plenty of room to fine-tune the experience.

CHALLENGE

  • Make the site clear and engaging for a global audience in both French and English.

  • Keep UX intuitive despite structural limitations.

  • Ensure brand consistency with the main site while giving the international page its welcoming tone.

APPROACH

Content optimisation
Streamlined text for clarity across both languages.

User journey refinement
Made information easier to find for international visitors.

Accessibility focus
Designed with diverse audiences in mind, including older patients.

Visual alignment
Adhered to the foundation’s global brand while enhancing key touchpoints.

TOOLS

Figma, Adobe XD, Google Translate Toolkit (with manual review), BrowserStack

SKILLS

UX design, localisation, brand consistency, accessibility

OUTCOME

A bilingual, user-friendly subsite that makes international patients feel welcome and informed.

Content and design that fit seamlessly with the existing brand.

Positive feedback from stakeholders.