2025
Hotel Identity

A project for an independent luxury hotel built as a cohesive brand experience. Visual Identity, atmosphere, and guest journey were developed under one creative direction.

Guest Journey Design

Branding was applied across key moments of the stay, including welcome materials, in-room elements, and hospitality objects. Each item was designed to feel intentional, reinforcing the hotel’s identity through texture, language, and detail.

Physical Touchpoints

The project included the design of branded collateral such as door hangers, slippers, welcome letters, menus, magazines, packaging, and toiletries, treating each object as a storytelling medium rather than a standalone asset.