MEET

Black background with a pink lightning bolt icon and the word 'thundr' in pink lowercase letters.

A dating app that doesn't play it safe. With bold visuals, cheeky wordplay, and campaigns that you would tag your bestie under. But here's the thing, calling THUNDR just a “dating app” is like calling your situationship “casual”. Technically true, but missing the whole picture.

Thundr is for whatever you're looking for. A serious relationship. A casual thing. A poly situation. Your first queer experience. Someone to go to concerts with. Someone to never leave the apartment with. All of it. None of it. Something you haven't figured out yet.

Straight, gay, bi, pan, poly, monogamous, Thundr doesn't care. We're not here to put you in a box or ask you to define what you want in 150 characters. We're here to help you find people who get it, whatever “it” is for you.

Think of it as a judgment-free zone, where your relationship status can be “it's complicated”, and where “looking for friends” might actually mean friends (but also might not, and that's cool too).

Thundr lives in the nuance. The creative strategy is being honest about what dating actually looks like in 2025, messy, diverse, and way more interesting than any algorithm can capture.

Every campaign uses visual puns, seasonal themes, and double entendres to create a brand world that's confident and inclusive.

Series of four promotional posters for Thundr, each featuring a bold text headline and a distinct, themed image. The first poster shows a woman with a shovel in front of a red background, wearing holiday attire. The second poster has a man in red shorts with 'OFF DUTY' written on them, and another man lounging on a beach chair, with a sandy background. The third poster features a figure wielding a scythe with shadowy hands reaching out, set against a dark, dramatic backdrop. The fourth poster depicts a woman at a white table with a snowman, dressed in winter clothing, sitting on a snow-like surface.

IN YOUR FEED

THE SEASONAL CAMPAIGN (SPONSORED STORIES)

I had a great time making these. Every ad follows a consistent system: red studio backdrop, a floor that represents the season (soil for spring, sand for summer, leaves for autumn, snow for winter), and a visual puns brought to life.

It's cohesive enough to be recognisable, weird enough to be memorable. The kind of campaign where each piece works alone, but together they build a distinct brand world that doesn't look like any other dating app out there.

A model lying on the floor wearing a tuxedo with a bow tie, with a woman's leg in a red high heel shoe pressed against her face. The background is dark red with text promoting Thundr and a question about heels over head.

INSTAGRAM FEED POSTS

Feed posts live forever on your profile, so they need to work harder than Stories. These aren't just pretty pictures; they're the brand.

We didn’t want the feed to be submerged with UI screenshots and testimonials, but mainly look like an art gallery. Grainy film aesthetics. Intimate, editorial photography and visual metaphors, etc.

Each image is designed to stop the scroll, get saved to collections, and show up in group chats. The goal isn't just engagement, it's making people associate Thundr with a specific feeling.

Two women with closed eyes face each other, holding a red apple between their lips. The apple has a bite taken out of it. Overlaid text reads "Forbidden?" with smaller text below saying "Never heard of her." The logo of Thundr is at the top left and bottom center of the image.

ON THE STREETS

Billboards have about 3 seconds to make an impact. These ads use that time wisely.

The format is simple. Big, attention-grabbing words that form a provocative phrase from a distance. Small connecting text that reveals the actual (surprisingly thoughtful) message. It's a bait-and-switch, but one that makes people smile instead of feeling tricked.

The result? People stop, read, take photos, and share them. THUNDR becomes the dating app people actually want to talk about, not because of features, but because of personality.