Hi, I'm Ina!

Marketer, editor, and more importantly,
a content creator who doesn’t believe in boring.

CAMPAIGNS AND BRAND WORLDS

  • APHORISM - DIGITAL CAMPAIGN

    A branding digital project for a fashion label, including campaign visuals, landing page design, and newsletter and pop-up experiences.

    JOIN THE CULT
  • social advocacy campaign

    KEVIN RICHARDSON FOUNDATION

    Saving the last unicorns of Africa

    Research-led rhino conservation campaign with a mythical twist.

    BORN TO BE WILD

  • PHYSIOTHERAPY PATIENT LEAFLETS

    Exercise leaflets so clear, even your neighbour’s cat could do them.

    BOOK NOW
  • Hotel Identity

    EMPIRE OMERTA

    Brand identity and art direction for a luxury hospitality world built on secrecy and refinement.

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DIGITAL & UX

  • healthcare career Website Redesign

    HEALTHCARE CAREER WEBSITE REDESIGN

    A career site makeover that’s as friendly and clear as the people working there.

    PAGING Dr. YOU
  • MEDICAL TOURISM SUBSITE

    MEDICAL TOURISM SUBSITE

    Making medical info clear and friendly, no matter what language you speak (as long as you speak French or English).

    BON VOYAGE
  • Student App

    UX & SOCIAL INTELLIGENCE

    CAMPUSVIE

    An MVP built for students, by a student and for students who want less chaos and more “I’ve got this.”

    CLASS DISMISSED

EDITORIAL & CONTENT CREATION

  • Rézidence Magazine

    RÉZIDENCE MAG

    My corner of the internet for chasing trends before they even know they’re trends.

    READ ALL ABOUT IT

  • STRATEGIC ANALYSIS REPORT

    A project that examined how the brand used Web3, meme culture, and social media to engage a younger audience while maintaining luxury credibility.

    LEARN MORE